Svinneriet
Svinneriet is a lunch restaurant that is rebelling against food waste. All brand assets act as a manifestation for those ingredients that are often overlooked. With a harsh, and sometimes provocative expression, we wish to attract attention and call for change. While also showing that good food can be made from ingredients that would otherwise go to waste.
DOT MATRIX STUDY
Expired “best-before” are one of the most common reasons for food being thrown away, this is where we found inspiration for the logo. A field study on best-before-dates was conducted to find a suitable construction for our wordmark.
Close up - logotype
A root-like pattern was created with one single line, manually adjusted to resemble a growing and unpredictable pattern of nature.
Close up - logotype
A root-like pattern was created with one single line, manually adjusted to resemble a growing and unpredictable pattern of nature.
Close up - logotype
A root-like pattern was created with one single line, manually adjusted to resemble a growing and unpredictable pattern of nature.
Close up - logotype
A root-like pattern was created with one single line, manually adjusted to resemble a growing and unpredictable pattern of nature.
Close up - logotype
A root-like pattern was created with one single line, manually adjusted to resemble a growing and unpredictable pattern of nature.
Pattern
A root-like pattern was created with one single line, manually adjusted to resemble a growing and unpredictable pattern of nature.
Pattern
A root-like pattern was created with one single line, manually adjusted to resemble a growing and unpredictable pattern of nature.
